SIR JOHN'S BLOG FEATURING AUTHOR JOHNNY RAY
As an author, I hope this blog will help to show the frustrations and joys of the work behind the scenes, and hopefully attract many people that will become friends, and maybe even fans of my work. Like all of life, it will be an adventure none the less. Thanks for joining me on the ride, and being a part of my life.
Wednesday, May 08, 2013
Monday, May 06, 2013
ADVICE ON GETTING BOOK REVIEWS
One of the best ways to build sales is to get people interested in seeing more. This is what a reviewer does better than anyone for a writer. As such, all writers understand this and flood reviewers with request. So, how is the best way to make sure your book stands out and you have your book selected. I think the following article is right on target and I hope it helps my writer friends get more reviews.
I would love to have book reviewers friends of mine add their own comments and suggestions.
7 Ways to Get Bloggers to Review Your Products Or Services
Author: decann levreau
As a blogger with a good amount of followers (thank you all - I don't want that to sound smug!) I often get approached by people to review their products or services. I have no problems doing reviews, whether it be for books, products or services - but I want to share with you a few of the rules I think are important when pitching your products to bloggers in order to get reviews.
1) Make sure it's relevant
This is obvious to a lot of people, but not so obvious to so many more! Think about it; I'm a Mum, I work in Internet Marketing and you could probably pick up from my various social media profiles that I love my Wii Fit, am trying to lose weight, live in France and love movies and jewellery (oh and handbags - I'm a woman after all!)
Therefore I'm happy to review baby stuff, marketing books, products and services, stuff to do with losing weight or keeping fit and products or services to do with films, and have done across various blogs and review sites (some as me, some anonymously as requested).
In my business life I promote websites in various ways - so ebooks and services related to marketing and online marketing are always good, online courses and training that i can recommend even better.
The PR company that approached me to review a football DVD could easily have found out I don't like sport. The person who approached me to review his series of ebooks on the Law of Attraction should have known it doesn't fit in with what I do (or what I believe, but each to his own on that score!).
I'm not saying that you have to know the ins and outs of the bloggers you're asking to review things, but it does help to do a little research. If your product isn't relevant, then even if the blogger DOES agree to review it, it's probably pretty pointless as the people reading their blog probably won't be interested too.
2) Ask nicely
This may seem obvious, but I get a lot of pitches telling me how good it would be for ME if I review this or that product. Let's be honest here, if a blogger reviews your product, THEY are doing YOU a favour. Yes, they get a free product or service, but at the end of the day, the blogger is the one sharing details of your company with his / her audience - which could be considerably large. A personal review from someone a person 'follows' will often hold more sway than any PR piece.
Ask nicely, and don't badger if the person doesn't get back to you within an hour
3) Establish where your blogger is based
If your product is physical, this could be quite important. I'm based in France, a fact that I don't hide, and is easily found out by looking at my website and most of my social media profiles. Yet I get asked quite frequently to review something physical and when I mention I am in France, the PR company (it's usually a PR company, sorry!) suddenly realises that having to send this item to France is a bit of a hassle and perhaps they'll not bother.
So, be aware of costs if you have to ship something to someone (and bravo to HP who couriered a rather large printer to me via Arrow Light Haulage for me to review).
4) Accept that a review can be good or bad
This is the one that seems the hardest to get across. See, you're not 'paying' (as some people see it when giving a product or service for review) for a good review, you're offering your product or service in the hope that you'll get a good review.
In order to remain true to their followers, most bloggers will give an honest review of what you have sent to them - this doesn't always mean glowing praise.
Accept that a blogger will flag up the good and the bad of your product. Personally if a product is really bad then I will let the person know and ask them if they would rather I don't review it - other bloggers would print the bad review as that is their agreement with you - an honest review.
If you want a 100% positive review, either have a 100% perfect product or service or send it to your mum to review
5) Realise that full disclosure must be given
FTC guidelines for bloggers state that full disclosure should be given for gifts or items received for review. Most bloggers will abide by this and you should expect that they will say in their blog post that you gave them the product or service, for free, to review.
They're not going to pretend it's a service they've bought and are just sharing with their readers, or that this fab product was a gift from a friend - the majority of bloggers will either open or close their blog with the disclosure that they were given the item in return for a review. Don't insult them by asking them to hide this fact
6) Agree the rules
If you want a review of a specific length, or a specific part or function of your item to be talked about, agree this in advance with your bloggers. It's not the start of a beautiful friendship if your blogger lovingly crafts a 1000 word review and all you wanted was 400 words, or reviews your service in general but you wanted them to focus on a specific part.
Also, agree whether you get to approve the review before it goes live - although you won't be able to change it, there may be some things that the blogger hasn't understood, and you could straighten them out. And of course if it's a bad review you could agree in advance that you get approval and can ditch it if it's negative.
7) Send the product in good time (and, send the product!)
I get asked to review a fair amount of baby stuff for various sites, but as well as that, I obviously buy a fair amount of baby stuff for Baby O. In the case of actual items that I would have bought anyway, there's nothing more annoying than being asked to review something, waiting for it to arrive, and... nothing. I've also been asked to review cameras, business card scanners (yeah, that was a while ago ), graphics tablets, gardening stuff, some fitflops, and jewellery, all of which I was happy to review on various blogs (not this one, obviously as this one is more business focused) but never turned up. It's not the blogger's job to chase you for the item - if you change your mind, or can't be bothered, be polite and let them know.
Incidentally this doesn't just go for physical products, I've also been offered ebooks, subscription services, marketing services and more 'non-physical' products / services that haven't materialised. I'm not moaning, because if they don't get to me I don't have to review them, but it is something to be aware of.
Whether you're a PR company looking for 'blogger outreach' for your client
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Monday, April 15, 2013
BLOG HOPPING
I plan on visiting a lot of blogs today, looking for what makes one a good blog and a bad one. In doing so, I will be looking for many things, some of which are:
What is it that made me stay on the page, and want to come back?
What is it that made me want to follow the blog leads, network with it, or sign up for their newsletter?
Additionally, do they have a button I want to add to my own site, or in any way want to refer my own bog followers into checking out their site?
Do they have links that are useful to me? Is the content good and useful?
Is the site pleasant and well organized? Do they have ways of sharing their site to other social media sites?
Do they use graphic or animation that draws my interest? Do they have paid advertising space that I might be able to utilize?
Should I consider writing a guest post for this site, considering the amount of exposure the article would get?
What applications do they have running on their site that makes it come alive?
Bottom line is: Is there anything on their site that I wished I had on mine? And what can I learn from this one to increase my own traffic, etc.?
Please feel free to leave comments of what you look for, and a link to your own site, so that we can see it.
Saturday, April 06, 2013
Sunday, March 31, 2013
Tuesday, March 05, 2013
NEW PROMOTIONAL SITE
TAKE A MINUTE AND TELL ME WHAT YOU THINK OF THIS NEW SITE.
THE JOURNEY TO WHITESTONE
http://askdavid.com/reviews/book/paranormal-romance/4391
LITERARY AGENTS–BEWARE
http://askdavid.com/reviews/book/romantic-thriller/4392
HER HONOR’S BODYGUARD
http://askdavid.com/reviews/book/romantic-suspense/4390
SCANDAL–THE DEATH OF A LEGACY
Fhttp://askdavid.com/reviews/book/romantic-thriller/4389
A WAR HERO RETURNS
http://askdavid.com/reviews/book/international-romantic-thriller/4388
MODELS AND LOVERS
http://askdavid.com/reviews/book/love-story/4393
STALKING LOVE
http://askdavid.com/reviews/book/romantic-thriller/4394
THE SALSA CONNECTION
http://askdavid.com/reviews/book/international-romantic-thriller/4396
FOR LOVE AND VENGEANCE http://askdavid.com/reviews/book/international-romantic-thriller/4395
Sunday, March 03, 2013
A WAR HERO RETURNS
After serving eight years in the army, Suzan Mercer returns from
Afghanistan to Florida as a female war hero–her works as a CIA
operative, of course, would always be hidden.
She couldn’t believe
her mother had used a power of attorney while she was gone to sell the
land her father had left her. After learning her mother also has early
onset Alzheimer's and claims to have been taken advantage of by Matt
Harris, the billionaire developer involved, Suzan uses her military and
CIA training to plot her revenge and to reacquire her land.
Entering
a world where high heels replace combat boots and deep red lipstick
becomes more deadly than a colt 45, Suzan never anticipated the cost to
reacquire her land would be losing her heart.
Matt also learns his
money and power cannot acquire the one asset he has always lacked in his
life as he ventures into untested skies without a golden parachute to
save him. Also, would the ghost of his playboy image come back to haunt
him?
FROM THE OPENING CHAPTER
Chapter
1
“I hate to disturb your Memorial Day cook-out,
but my name is Suzan Mercer and I’m here to see Matt Harris.” Suzan brushed her
long, black hair to one side to allow her a better view. The freedom to allow
her hair to fall free for a change and not having to be tied in a required
military style ponytail felt strange.
The security guard, a tall slim man
with a deep tan thanks to the Florida sun, glanced at his pad as he stood his
ground at the gate guarding the Harris Estate in West Palm Beach. “I don’t see
your name on my list. I’m sorry, but I can’t give you permission to enter.”
“I didn’t ask for permission.” Suzan
slammed the pedal to the floor of her red Mini Cooper, leaving him shouting at
her as she squealed into a spot in front of the large entrance to the main
house.
As she emerged from the car, the front
gate guard ran toward her, with another uniformed guard rushing from the front
of the house. “Listen, lady. You can’t do this!”
“I just did.”
Suzan watched him study her uniform.
Her travel clothes were a present of the U. S. Army, her life for the last
eight years. “Lady, I don’t know who you are, but I’ll ask you one more time to
leave.”
Suzan turned to look at the front door
as the second guard joined them. “I heard he arrived here today.”
The gate guard reached for her arm.
“You need to leave.”
Suzan grabbed his hand and located the
joint and tendon she wanted. With a quick twist, the guy twice her size hit the
ground with both knees. “DAMN!”
The second guard rushed closer to
assist his colleague squirming on the ground, until Suzan kicked her right foot
at his face–stopping inches in front of his nose. “You don’t really want to do
this, do you?” The shock of her shoe poised inches from his face paralyzed his
movements for a second.
After regaining control, the guard’s
eyes glanced at his sidearm before shifting his attention back to the other
guard who was groaning on his knees. “You know you can go to jail for this,” he
shouted.
“The only one going to jail is Matt
Harris. I simply came by to see what he had to say in his defense.”
Suzan watched the front door behind
them open and three men walk out. “What’s going on here?” A tall guy in a dark
tailored suit stepped forward.
“I’m here to see Matt Harris.”
The guy motioned for the guard to back
away as he offered a smug smile. “What do you want with Matt Harris?”
“I want my land back.”
“And which land are you referring to?”
“I’m referring to my land outside Ft.
Myers and next to the Everglades.”
“Are you talking about the Mercer
property?”
“That would be correct. I’m Suzan
Mercer, the real owner of the land. I recently arrived back in the states and
heard he stole my land when I was gone.”
“The Mercer property deal closed over a
year ago.”
“I only heard about the sale a few days
ago. Now, do I get to see Matt Harris, or do you want me to go through you
three as well?”
The guy laughed. “Do you think you can
go through all five of us? I know the Army has women fighting now, but come on,
give me a break.”
Suzan noticed the guard on her right
preparing to make a move on her. A quick kick to his knee dropped him. The
guard on the ground slipped free, but a quick hand to the back of his head
slammed it down on her upcoming knee. When he crumbled to the ground the
remaining three men backed away.
Finally, a man stepped forward who she
recognized from his photos. His rugged jaw and slim well built body, covered in
a million dollar looking suit, completed the assumptions of what she had forged
in her mind. His playboy reputation, which was reputed by some accounts due to
his strong work ethics, confronted her. He offered the fantastic good looks of
a professional model, mixed with the masculine sexy allure of the kind of man
she wanted to meet one day. His charismatic appeal startled her as she stumbled
in maintaining her focus on her mission.
He placed his right hand in a pocket of
his trousers as he started to speak, leisurely indicating he remained in
control and was not one to be rushed. “I’m Matt Harris, and I remember this
purchase. You must be the daughter away in the Army. Mrs. Mercer, I think her
first name was Ann, sold the property by use of a power of attorney you signed
for her. It’s amazing she never told you about the sale.”
“I never approved the sale. I want the
land back.”
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